Crystal Basin is always seeking to identify and honor innovative leadership. We’ve created a way for us all to recognize and celebrate truly unique folks on their respective birthdays. Each month, Crystal Basin will select three special Meau-Fauxs who have made an indelible mark on the world in their own way.
This moniker is not to be taken lightly. It takes a LOT to be a Meau-Faux. You have to get up early, stay up late, and in many specific cases, be able to party like a rockstar. We all know and recognize these personalities and what they stand for instantly. By calling our attention to these leaders, we hope you’ll be able to pull some essence of their spirit into you daily life. They are, quite simply, Meau-Fauxs.
For March –
We honor our third batch of amazing Meau-Fauxs for this year!
Neo – Thomas Anderson (from the Matrix)
March 11
As we celebrate Neo’s 60th birthday, we note the unfortunate fact that Neo was a frighteningly predictive Meau-Faux. He knew something was off. He wasn’t afraid to chase it down. He was willing to take a great personal risk to understand, challenge and ultimately best the horrifying Status Quo. He figured out how to beat the agents. He had a red pill – we have red wine. Pro Tip? Teach your kids to be like Neo.
Julio Gallo
March 21
Julio agreed to sell all of the wine his brother could make. His brother agreed to make all the wine Julio could sell. Julio turned this sibling rivalry into a Billion dollar company that dominates the wine market in the US. Perhaps even more remarkable is that he and his brother were able to arrange for the transfer of control of their business between generations to ensure its on-going success. He is a vinous Meau-Faux if one ever existed.
Vincent Van Gogh
March 30
Vincent van Gogh a famous Dutch painter who spent his creative years in Southern France, was a slightly crazy but talented Meau-Faux. He was able to describe his episodic fits on canvas visually and for all time. It proves that you don’t have to be popular or coherent to be a Meau-Faux. It shows that we all can aspire to be one! Pro Tip – Watch out for the Absinthe!
CBC Fans – It has been decreed, mandated and codified that on each of the birthdays of these storied Meau-Fauxs, CBC will be selling our Chateau Meau-Faux Red Blend and our Kougar Coolaid White Blend 1.5 liter pouch for $25. Phone in orders are acceptable, but we suggest that toasting one or more of these Meau-Fauxs at the winery on their birthdays may be just the ticket.